Price the job

Enter your figures for this job. Adjust the defaults to match your trade and market.

Your charge-out rate, not your wage.
Covers sourcing time, returns, warranty risk.
Van, insurance, tools, admin — spread across jobs.
Margin on the final price, not markup on cost.
Suggested job price
$0.00
labor + materials + overhead, at your target margin
Labor
$0.00
hours × hourly rate
Materials with markup
$0.00
materials cost + markup
Your profit
$0.00
price − (labor + materials + overhead)
Margin and markup are not the same number. A 20% margin means price = cost ÷ 0.80 — about a 25% markup on cost. Adding 20% on top of cost instead only gives you a 16.7% margin. Underquoting a job usually starts right there.
Planning estimate only — not business or tax advice. This is a starting point for a quote, not a guaranteed price. Reasonable labor rates, materials markups, overhead shares and margins vary widely by trade, region and business setup. Confirm your own costs and check local market conditions before you send a quote.

Calculator by Sundial Tools

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How the job pricing calculator works

A job price is built up in four layers rather than guessed as a single number. This calculator adds them in order: labor (hours multiplied by your hourly rate), materials with markup (materials cost plus a percentage to cover sourcing and risk), a share of overhead (the running costs of the business spread across jobs), and finally a target profit margin applied to the whole total.

In formula terms: labor total = hours × rate. Materials total = materials cost × (1 + markup%). Subtotal = labor total + materials total. With overhead = subtotal × (1 + overhead%). Suggested job price = with-overhead total ÷ (1 − margin%). Profit = job price − with-overhead total.

Using the defaults — 6 hours at $45/hr, $180 of materials at a 15% markup, 10% overhead, and a 20% target margin — labor comes to $270.00, materials with markup come to $207.00, the subtotal is $477.00, with overhead it's $524.70, and the suggested job price works out to $655.88, leaving $131.18 of profit.

The margin vs markup trap

This is where a lot of underquoting quietly happens. Markup is profit expressed as a percentage of cost. Margin is profit expressed as a percentage of the final price. They sound similar and get used interchangeably in conversation, but they are not the same number, and the gap gets bigger as the percentage rises.

A 20% margin means the price equals cost divided by 0.80 — which works out to roughly a 25% markup on cost. If you instead just add 20% on top of your cost, thinking that's your margin, you've actually only booked a 16.7% margin. Do that across every job for a year and the shortfall adds up to real money that should have gone into overhead reserves, slow-season buffer, or profit — not quietly evaporated because two similar-sounding words got swapped.

Why a materials markup is legitimate

Marking up materials isn't overcharging the customer for parts — it's compensation for the time spent sourcing and picking them up, the risk of eating the cost if something is returned or damaged on site, and effectively a short warranty you're extending on parts you installed. Most trades carry some materials markup for exactly these reasons; the right percentage depends on how much sourcing effort and risk is actually involved in your work.

Day rate vs itemized quote

Some jobs suit a flat day rate more than an itemized build-up like this one — particularly repeat work, or jobs where scope is hard to pin down in advance. This calculator is aimed at itemized quoting, where a client can see roughly what they're paying for. Either approach can work; the important thing is picking one deliberately rather than defaulting to whichever feels less awkward to say out loud.

When to walk away from price-shoppers

A suggested price only helps if you're willing to hold it. Customers who are shopping purely on price, pushing hard for a discount before you've even started, or asking you to strip out margin "just this once" are often signaling that the relationship will be difficult on every future job too — call-backs, delayed payment, scope creep. A price built from real costs and a real margin is a reasonable starting point for a negotiation, not an opening bid to be talked down from by default.

This page is general educational information about how a job price can be built up from cost layers. It is not business, financial or tax advice, and it does not set or endorse any rate, markup or margin for any trade or region. Always check your own costs and local market conditions before quoting.

Frequently asked questions

How do I price a job as a contractor?

Most tradesmen build a job price up from four layers: labor (hours multiplied by your charge-out rate), materials (usually with a markup added to cover sourcing, returns and warranty risk), a share of overhead (van, insurance, tools, admin spread across your jobs), and a target profit margin on top. Adding these layers in order, rather than guessing a lump sum, is what keeps quotes consistent from job to job. What counts as a reasonable rate, markup or margin varies by trade, region and business setup, so treat any default numbers as a starting point to adjust, not a market rate.

What's the difference between margin and markup?

Markup is profit calculated as a percentage of cost; margin is profit calculated as a percentage of the final price. A 20% margin means price equals cost divided by 0.80, which works out to a markup of 25%, not 20%. Confusing the two is one of the most common ways contractors underquote: adding 20% on top of cost only produces a 16.7% margin, not the 20% margin they thought they were pricing for.

Should I mark up materials?

Many tradesmen do, and it is generally considered a legitimate business practice rather than overcharging. A materials markup compensates you for the time spent sourcing and picking up supplies, the risk of having to eat the cost of returns or damaged goods, and effectively extending a short-term warranty on parts you installed. Typical markups vary widely by trade and by how much sourcing effort is involved, so there is no single correct figure — it is a business decision you can adjust per job.

What profit margin should a tradesman aim for?

There is no fixed figure that applies across every trade, region and business size, and treating one as a rule of thumb can leave money on the table or price you out of work. Margins need to cover slow periods, bad debts, equipment replacement and growth, not just today's costs, so many contractors review their target periodically rather than setting it once. Speaking with an accountant or trade association familiar with your local market is generally more reliable than a generic benchmark.

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